CNTO in Los Angeles at IMEX America 2025 (Oct. 7-9) in Las Vegas, Nevada with MICE Service Providers from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang
At the China Booth at IMEX America 2025 in Las Vegas, Nevada, an exhibitor from China highlights the nation’s cutting-edge MICE capabilities and world-class offerings to a global audience. The presentation showcases how China seamlessly combines state-of-the-art infrastructure, cultural depth, and warm hospitality to deliver exceptional meetings and events.
China National Tourist Office in Los Angeles Spearheads China Showcase at IMEX America 2025
–Bigger Booth, Richer Experiences and Unmatched Opportunities for Global Meetings, Incentives, Conferences, Exhibitions (MICE) Industry—
LAS VEGAS, Nev. (Oct. 9, 2025) – This year’s IMEX America 2025 marks the second consecutive year that the China National Tourist Office (CNTO) in Los Angeles takes part in the world’s leading meetings and events trade show, reaffirming China’s position as one of the world’s most dynamic MICE destinations. The China booth at this year’s event expands to 1,000 square feet, nearly doubling the size of last year’s presence, underscoring China’s commitment to showcase its diverse destinations and world-class event infrastructure.
Joining the booth are leading tourism departments and MICE service providers from Beijing, Shaanxi, Chongqing, Sichuan, and Xizang. Together they present China’s diverse regional strengths, advanced infrastructure and unique offerings, demonstrating China’s unmatched ability to host events of any scale—from global summits to incentive travel experiences.
“China is committed to advancing its role as a world-class meetings and events partner,” Dawei Wu, director of CNTO in Los Angeles said. “By engaging with global buyers and showcasing the diversity of our regions, we invite the international community to discover China as an innovative, sustainable and inspiring destination for MICE activities.”
Through its presence at IMEX America 2025, CNTO (Los Angeles) reaffirms its mission to disseminate knowledge about China’s MICE advantages and broaden the country’s appeal to global event organizers. By curating authentic experiences at the China booth—including the daily “Touch of China” cultural showcase (12:00–1:00 pm) and the “Cheers from China” Happy Hour (October 7, 4:30–5:30 pm)—CNTO aims to highlight the creativity, hospitality, and inclusiveness that define China’s unique proposition as a MICE destination.
A rising MICE powerhouse, China continues to broaden its appeal as a strategic MICE hub, blending modern, state-of-the-art infrastructure with cultural richness. With world-class convention centers, high-speed rail networks, international air connectivity and a tradition of warm hospitality, China offers global event organizers unmatched opportunities to create impactful gatherings.
As it continues to invest in innovative solution and sustainable tourism, China’s presence at IMEX America signals a clear message: China is ready to welcome the world—Nihao China
About China National Tourist Office (Los Angeles)
The China National Tourist Office in Los Angeles is the overseas promotional arm of China’s Ministry of Culture and Tourism, responsible for increasing recognition and promoting China as a premier travel and MICE destination across the western region of the United States. CNTO provides destination information, builds and facilitates travel trade relations and hosts promotional events to attract foreign tourists to China. It organizes marketing initiatives, familiarization trips, and cultural programs to enhance understanding and cooperation between China and the U.S. travel industries.
The Timeless Glow of the Mid-Autumn Festival
A Legend Carried by the Moon
As the harvest moon rises high and vast, casting its silvery light across fields and cities alike, families throughout China and across the world pause to celebrate one of the most beloved traditions of all.
A Tradition and Reunion
Rooted in centuries of history, this festival is more than a celebration—it is a moment of reunion, a time when families pass wisdom and joy through generations, from grandparents to children.
A Festival of Timeless Beauty
More than just a festival, it is a reminder of what endures: love that transcends time. It is poetry in motion, verses sung under moonlit skies, where families and friends find harmony together.
The Legend of Chang’e and Hou Yi
No tale is more closely woven into the Mid-Autumn Festival than the legend of Chang’e, the Moon Goddess. Long ago, ten suns rose into the sky at once, scorching the earth. The great archer Hou Yi saved humanity by shooting down nine of them, leaving only one to light the world. As a reward, he was given an elixir of immortality.
Hou Yi wished to stay with his beloved wife Chang’e, so he entrusted her with the potion. One fateful night, when a greedy apprentice tried to steal it, Chang’e drank the elixir herself to keep it safe. She ascended to the heavens, choosing to dwell on the moon so she could remain close to Hou Yi.
Heartbroken, Hou Yi placed her favorite fruits and mooncakes under the night sky as offerings, gazing at the glowing moon in hopes of feeling her presence. This act of devotion inspired the festival we celebrate today—a night when families gather to admire the moon, share mooncakes, and honor timeless love and reunion.
The Rabbit of the Moon
Another cherished symbol often seen in Mid-Autumn Festival images is the Jade Rabbit, sometimes called the Moon Rabbit. According to legend, the rabbit lives on the moon as a companion to Chang’e, tirelessly pounding herbs with a mortar and pestle to create the elixir of life. In Chinese culture, the rabbit represents purity, devotion, and selflessness, qualities admired across generations.
During the festival, illustrations of the Jade Rabbit remind families of compassion and loyalty, while lanterns and mooncakes decorated with rabbit motifs bring good fortune and joy. For children especially, spotting the outline of the rabbit on the bright full moon turns the night sky into a canvas of imagination and wonder, deepening the sense of magic that surrounds the Mid-Autumn celebration.
China National Tourist Office in Los Angeles Showcases Mid-Autumn Festival at Arcadia Celebration
–CNTO Los Angeles Celebrates the Mid-Autumn Festival & Promotes Visits to China—
LOS ANGELES, (Oct. 6, 2025) – The China National Tourist Office (CNTO) in Los Angeles, is pleased to announce its participation in the recent City of Arcadia’s annual Moon Festival (Mid‑Autumn Festival), held Saturday, October 4, 2025, from 5:00 to 8:30 p.m. on the City Hall Lawn at 240 W. Huntington Drive, Arcadia. Arcadia is a vibrant city located in the San Gabriel Valley, about 18 miles east of downtown Los Angeles. It is well-known for its diverse, multicultural community.
As part of its outreach, CNTO hosted an exhibition booth at the festival and collaborated with Tours4Fun to highlight exciting China travel itineraries, engage with festival attendees, and foster cultural and tourism exchange.
Also known as the “Moon Festival,” the City of Arcadia’s Mid-Autumn Festival is a festive evening under the moonlight featuring live performances, food vendors, mooncakes, children’s activities, and community gatherings. The festival is deeply rooted in Chinese tradition: it celebrates family reunions, gives thanks for the harvest, and looks forward to hopes for the future.
In Chinese culture, the Mid‑Autumn Festival (Zhōngqiū Jié, 中秋节) is one of the most important holidays after Chinese New Year. It falls on the 15th day of the eighth month of the lunisolar calendar, coinciding with the night of the full moon — a symbol of completeness, unity, and prosperity. Over millennia, Chinese families have gathered to admire the moon, share mooncakes, light lanterns, and express gratitude for the harvest.
At the Arcadia Moon Festival, CNTO (Los Angeles) hosted a booth designed to welcome local residents, families, and festival-goers. Visitors were invited to learn about travel opportunities in China, pick up brochures, maps, and souvenirs, enter prize draws or promotions and speak with CNTO and Tours4Fun staff.
To enrich the engagement, CNTO partnered with Tours4Fun, a global online travel platform, to promote curated China tour itineraries. Through this collaboration, CNTO aims to showcase China travel in a way that is accessible and inspiring to Southern California audiences.
At the festival, CNTO and Tours4Fun distributed literature and special promotional offers for these tours, and staff were available to answer questions about how to book, best times to travel, and customizing itineraries to individual interests. The collaboration between CNTO (Los Angeles) and Tours4Fun in the Arcadia Moon Festival underscores several important goals:
For more information on China, please email la@cnto.org. For Tours4Fun itineraries to China and to book your trip to China, visit this page.
About China National Tourist Office (Los Angeles)
The China National Tourist Office in Los Angeles is the overseas promotional arm of China’s Ministry of Culture and Tourism, responsible for increasing recognition and promoting China as a travel destination in the western region of the United States. It provides information, facilitates travel trade relations and hosts promotional events to attract foreign tourists to China. It organizes familiarization trips for media and travel trades, participate in regional travel trade exhibitions and work to build strong relationships with the travel industry to foster tourism cooperation and exchange.
